Xbox Is Putting Ads Before Games, And It Feels Gross
Advertising and the video game industry have been intertwined for decades. Growing up, I almost exclusively played licensed games that promoted movies, like Lego Star Wars or The Incredibles for my original Xbox. I enjoy the occasional round of Fortnite and can see everyone from Haloâs Master Chief to Family Guyâs Peter Griffin while doing so. Still, Xboxâs ad-supported games announcement crosses a line the company never should have. If you missed it, âad-supported game streamingâ is c